Hotels have spent years building loyalty through points, upgrades and member benefits. But for many modern travellers, hotel preference is based on how they support guests’ existing lifestyles. And hotels can win big by focusing on guest lifestyle. Let’s take running as an example. You know them from when they fill your hotel during the […]
The conversation has shifted — and in many ways, matured. Here are three trends defining how hotels are thinking about guest wellbeing in 2026. Hotel Communities:Guest interaction and small community hubs are growing in demand. For business travelers especially, loneliness is a challenge (50+% feel lonely when away on business 😔) and having programmes that […]
Let’s look at what 2026 has in store for the event industry and planners. We have summarized the forecasts and key trends below: The Numbers:The overall event industry market is predicted to continue its growth at 10% per annum to USD 1.07 trillion by 2029. This growth is supported by 88% of industry professionals expecting […]
A RUN WITH A VIEW TOUR IN FLORENCE – 10 KM
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