Could wellness unlock US$1M for your hotel?

Wellness initiatives could unlock US$1 million per year, per hotel.” Amadeus Travel Dreams 2026.Hotel wellbeing is not a fad, a trend, or a nice-to-have. It is a competitive advantage and a revenue generator.For many hotels, the in-house gym has been the single, sufficient wellness option and has “ticked” the wellness box. Today, wellness goes far […]

Today’s hotel loyalty is built through lifestyle services

Hotels have spent years building loyalty through points, upgrades and member benefits. But for many modern travellers, hotel preference is based on how they support guests’ existing lifestyles. And hotels can win big by focusing on guest lifestyle. Let’s take running as an example. You know them from when they fill your hotel during the […]

Top 3 Hotel Wellbeing Trends in 2026

The conversation has shifted — and in many ways, matured. Here are three trends defining how hotels are thinking about guest wellbeing in 2026. Hotel Communities:Guest interaction and small community hubs are growing in demand. For business travelers especially, loneliness is a challenge (50+% feel lonely when away on business 😔) and having programmes that […]

Top 3 2026 Event Forecast and Trends

Let’s look at what 2026 has in store for the event industry and planners. We have summarized the forecasts and key trends below: The Numbers:The overall event industry market is predicted to continue its growth at 10% per annum to USD 1.07 trillion by 2029. This growth is supported by 88% of industry professionals expecting […]