Wellness initiatives could unlock US$1 million per year, per hotel.” Amadeus Travel Dreams 2026.
Hotel wellbeing is not a fad, a trend, or a nice-to-have. It is a competitive advantage and a revenue generator.
For many hotels, the in-house gym has been the single, sufficient wellness option and has “ticked” the wellness box. Today, wellness goes far beyond the hotel gym, and travellers expect a holistic wellness approach to their stay. This does not mean that hotels should implement in-room oxygen pods or infrared saunas; it simply means making regular wellness initiatives available at the hotel so they match the lifestyles of their guests.
- Early check-in/late check-out
- Personalised welcome amenities
- Sleep optimisation packages
- Curated experience guides
- Exercise options that match guests’ lifestyles.
74% of travellers say they want their trips to be personalised, and we can second that. Our in-person guided running tours are our #1 best-selling service, and by partnering with us, hotels are able to offer a wellness service that hits the bullseye for 600 million people worldwide.
And two bonus wins for getting this right?
- Wellness-conscious travellers consistently outspend traditional travellers.
- Millennials and Gen Z travellers prefer hotels that cater to their wellness needs.
If you are interested in adding running and brisk walking to your hotel’s wellness offering, explore how we work with hotels around the world here.
